Personal Branding
TIPS for Realtors
Tuesday I was raising the awareness around Personal Branding at Windermere Bellevue Commons: “Name something that gets in the way of sharpening the way you show up for business in terms of mindset, behavior and speech.”
I appreciated the candor and the truth from a few agents. One person answered “laziness”. Another, “insecurity and fear of being rejected”.
These are both valid.
Laziness: Everyone has a brand. Think of it this way. You are either managing it, or others are managing/creating yours for you. You (we) can’t afford not to invest nominal time and resources to understand, hone, and dress our promise of value to our clients. Sometimes it just takes a commitment to take the first step to gain that conscious connection.
Insecurity and fear of being rejected: It’s hard to draw your line in the sand to say this is “who” you represent and “how” you serve your clients, community, and relationships. I get it! Here are some tips:
- Start small by asking folks in your sphere what they see as a consistent skill set in you. Or identify the “experience” you want others to have of you.
- Exercise your courage muscle with trusted friends or colleagues and begin to speak about it or behave in small ways that reinforce what you’re learning.
- Don’t feel that you have to jump two feet in and write it in your online profiles or company web site…yet.
Fear is often overcome in small consistent steps of building courage. Try sharing who you are out loud, take note of the feedback you receive and step into more of your authentic personal brand. Before you know it you will be ready to share YOU and the contribution you offer – proudly to the world.
Your Personal Brand distilled down? In part, it’s how you speak + how you act + what you wear. Do your words, actions and appearance accurately communicate who you are (or what you want to be known for) to your clients, friends, family and community?
BTW: When you align more of who you are authentically from the inside-out, you will either attract people toward you or repel people away from you…If you’re goal is to integrate who you are in the world, either way you win!
READY to BE CHAMPIONED in YOUR STYLE, BRAND & CONFIDENCE? Call me…
425.503.9885 ~ kim@uniquelysavvy.com
Kim (Crumpler) Peterson is Founder of Uniquely Savvy, Inc and is a veteran Personal Style & Branding Coach, Wardrobe Stylist, J. Hilburn Custom Menswear Style Consultant, Co-author, and Speaker. With a commitment to excellence (not perfection!), Kim delivers results and is passionate about helping men & women BE comfortable and confident in their own skin, step more into their potential, and attract more of who and what they truly want in life! Kim invites you to: Join the conversation on Uniquely Savvy’s Facebook business page, call her for a free phone consultation, or book her to speak at your upcoming event. Available for keynotes, workshops, seminars, and girlfriend parties, the programs your audience will love range from personal style and professional image and branding, to success, hope and freedom. Additionally, Kim co-authored, “Incredible Life: Top Experts Reveal How to Create Yours”, and speaks to a variety of audiences on personal empowerment – bringing inspirational messages of hope and sharing practical tips and tools learned on her inside-out, “From Fear to Freedom” journey. Contact Kim @ 425.503.9885.